empiricalmarketinginc.com

Tasks

Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.empiricalmarketing.com/

Character length : 27

Title

Empirical Marketing

Description

Empirical Marketing is a firm that specializes in website design, search marketing and search engine optimization.

Keywords (meta keywords)

marketing, website design, search marketing, search engine marketing, search engine optimization, SEO, SEM, arizona, phoenix, scottsdale

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: UTF-8.

Language

Error! No language localization is found.

Title

Empirical Marketing

Character length : 19

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 72%

Ooops! The text / HTML code ratio on the website is 70 percent. This value is too high! Search engines can easily mark this as a spammy content.

Headings

H1	H2	H3	H4	H5	H6
0	9	0	0	0	0

Heading structure in the source code

<H2> WEB DESIGN
<H2> CORPORATE IDENTITY
<H2> COPYWRITING
<H2> E-MAIL MARKETING
<H2> SEARCH MARKETING
<H2> CONTENT MANAGEMENT
<H2> DYNAMIC DATA SOLUTIONS
<H2> E-COMMERCE
<H2> WHAT ARE YOU WAITING FOR?

Word cloud

marketing6
online6
website4
want4
need3
clients3
manage3
content3
services3
data3
copywriting2
location2
business2
customers2
provide2
help2
all2
custom2
database2
empirical2
haven’t2
wordpress2
them2
maintain2
make2
web2
give2
design2
create2
presence2
solution2
visitors2

Keyword matrix

word	title	descriptions	heading
marketing
online
website
want
need
clients

Two Word cloud

with your2
give them2
you want2
your clients2
your visitors2
help you2

404 Page

The website has no standard 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 1 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

http://www.empiricalmarketing.com/images/services-kid.jpg

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://www.empiricalmarketing.com/styles.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.empiricalmarketing.com/styles.css

File size of all css files combined

1.71KB

CSS minifying

You can save 257B (18% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.empiricalmarketing.com/styles.css you can save 257B (18% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

4.61KB

Gzip compression

Error! By using Gzip you can save 2.3KB (52% compression) on your site.

By compressing http://www.empiricalmarketing.com you can save 2.3KB (52% compression rate)
By compressing http://www.empiricalmarketing.com/styles.css you can save 925B (64% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.empiricalmarketing.com/images/services-kid.jpg	Expiry time is not specified
http://www.empiricalmarketing.com/styles.css	Expiry time is not specified

Speed test – Images

File size of all images combined

165.66KB

Image optimisation

You can save 33.8KB (21% compression) by optimising the images below:

By lossless compressing the http://www.empiricalmarketing.com/images/services-kid.jpg you can save 33.8KB (21%) data.

Links

We found a total of 1 different links.
Internal links: 1

External links:

Link text (anchor)	Link strength

Internal links:

Link text (anchor)	Link strength
Contact us now

Website security

69.50.202.170

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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emortgages4u.com

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of empiricalmarketinginc.com